lunedì 30 maggio 2016

Google AdWords to break up tablet & desktop and enable a mobile base bid


 
Authoritylabs
Entireweb Newsletter Unsubscribe me  View web version  
  Become a fan on Facebook
May 30th, 2016
 
 
 
 

Google AdWords to break up tablet & desktop and enable a mobile base bid

Biggest SEO Mistakes

Individual device bid adjustments will roll out in the coming months.

Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.

Over the past year or two, it has felt increasingly awkward to have bids tied to desktop when mobile usage has been ascending so rapidly. For some advertisers, it has been a growing challenge to scale mobile when bids are handcuffed to a limited desktop multiplier. To address this imbalance, Google announced that advertisers will be able to set individual bid adjustments for each device type, including mobile, desktop and tablet.


 

Authoritylabs

 

“This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%,” explained Sridhar Ramaswamy, senior vice president of Ads and Commerce, in the blog post announcing the update.

To clarify, device bidding will apply to all campaign types, even when keyword targeting isn’t used, such as in Shopping campaigns.

What it means

- Tablet bidding is back.

- Base bids can now apply to mobile with bid modifiers set for desktop and/or tablet.

This move can be seen as a retreat from Enhanced Campaigns — reversing the unpopular decision to group desktop and tablets together in a base bid — but it is more of an evolution of Enhanced Campaigns.

Why now?

Jerry Dischler, who leads product management for AdWords, told Search Engine Land on Monday that before instituting Enhanced Campaigns, Google saw the fast growth in mobile search behavior happening, but the typical advertiser wasn’t ready to act on this shift. Now, Dischler says, advertisers are coming to Google saying, “We want to start on mobile and have more opportunities for mobile-first initiatives.”

Google’s arm-twisting with Enhanced Campaigns got advertisers to a place where many no longer balk at mobile and are instead now asking for even more levers and the flexibility to put mobile first.


 

Authoritylabs

 

How it will work?

When this change roles out — “in the coming months,” says Google — you’ll set a default/base bid for one device type and then have the option to set bid adjustments for the other two, ranging from -100 percent to +900 percent (up from 300 percent). Not setting a bid adjustment is the equivalent of not setting a mobile bid adjustment today, where the default max CPC set for desktop/tablet applies to mobile.

For example, advertisers can now anchor the base bid to mobile and then set bid adjustments for desktop and tablet (positive or negative), making mobile the baseline.

Because the device-level bidding is still built on the base bid plus bid adjustment format of Enhanced Campaigns, there won’t be a big migration to roll out the new options.

Google is not advocating going back to having multiple campaigns targeting different devices. “With more controls, you can now optimize with greater precision while keeping things simple with a single campaign that reaches consumers across devices,” says Ramasawamy in a blog post announcing the change. How advertisers actually put this new functionality into practice, however, will be interesting to watch and likely to stir up a lot of discussion within the industry about new best practices and approaches.


About the Author:

Ginny Marvin
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.


 

Webtexttool
















Instant Indexing
Get all your webpages included and improve your rankings in Entireweb within seconds.
Entireweb Directory
Get high quality backlinks to your website by listing your site in the Entireweb Directory.
SpeedyAds
Advertise your business online! Get highly targeted traffic and pay only for the clicks you receive.

About Entireweb      Affiliate      Our Services      Privacy Policy      Contact Us

You receive this email since you have registered at www.entireweb.com/free_submission/

To discontinue from further mailings, click here


ANFA Güvenlik İş İlanları

Güvenlik İş İlanları

HRXO7Zsgfb5a87IF2Ugf

sabato 28 maggio 2016

High-end Interior, Renovation And Architechture Services

INTERIOR SHAPES & DESIGNS
INTERIOR SHAPES & DESIGNS
Contact Us :
Mrs. Jyoti : +91-9891058527
AR., Interior Designer & Vaastu Consultant

    We are doing complete High-end TurnkeyInterior work from Planning to finishing of Residences, Offices, Showrooms, Hospitals, Hotels, and Schools etc.

    Our Company's main motive is to fulfill demand, requirement and taste in budget of our clients. We create home, office, showroom etc., of your dreams turning it into masterpiece having high-end look, feel with modern and latest trend along with facility and comfort.

    All our Professionals and workers are employees of our company and are highly trained and experienced in their respective fields of their Interior and Exterior of Residential as well as Corporate sectors. They efficiently work as per drawings giving quality work for our clients.

    We have achieved fame and recognition in the Interior market owing to many significant factors like innovative designs and styles setting a trend in the market, no compromise on quality, sound management system, facilitating a successful completion of projects, qualitative range, providing maximum utility to the clients with clients centric approach.

    An ISO 9001:2008 Certified Architecture & Interior Designing Company.

(Off :) 011-27492016

Office: Bh-16, IInd Floor, KrishnaApartment Shalimar Bagh (East), Delhi-110088 | www.interiorshapes.com
http://interiordesignsandshapes.com
                                                                                               Unsubscribe me from this list

venerdì 27 maggio 2016

Excellent Business Opportunity_Earn Up To 6 Lakhs a Month

Spa Palace - Now in India

New Invoice

Dear sara938.bellissima,

I appreciate your speaking with me today. Per our conversation, please find attached invoice.

Please do not hesitate to contact me with any questions you may have. Thank you for your time and consideration.


Sincerely,
Jane Kaufman

Bioanalytical Systems, Inc.
Phone: +1 (586) 935-33-10

New Invoice

Dear sara938.bellissima,

I appreciate your speaking with me today. Per our conversation, please find attached invoice.

Please do not hesitate to contact me with any questions you may have. Thank you for your time and consideration.


Sincerely,
Jacklyn Townsend

J.M. Smucker Company (The)
Tel.: +1 (226) 884-41-51

New Invoice

Dear sara938.bellissima,

I appreciate your speaking with me today. Per our conversation, please find attached invoice.

Please do not hesitate to contact me with any questions you may have. Thank you for your time and consideration.


Sincerely,
Cletus Colon

Meridian Bancorp, Inc.
Tel.: +1 (352) 326-18-12

giovedì 26 maggio 2016

CERTIFY YOUR ORGANIZATION WITH NEW ISO REVISED STANDARD - ISO 9001:2015

INTERNATIONAL QUALITY MANAGEMENT SYSTEM

Office Address:29,Thirupati apt, Navghar road, Bhayandar east. Mumbai- 401105

Mobile: 09967252712/09867929079

Email: isosystem9001@systemcert.co.in/ isosystem9001@gmail.com
website- www.systemcert.org,/ www.isoindia.com

 

Sub:- Upgrade your business by getting it ISO 9001:2015 Certification
 

A new version of the standard, ISO 9001:2015, has been launched, replacing the previous version (ISO 9001:2008).

ISO 9001 Quality Management Systems, the world's leading quality management standard, has recently been revised..

 

 

  • ONLY DEALS WITH IAF ACCREDITED, APPROVED ISO CERTIFICATES
  • NO ASSESSMENT ON ACCOUNTS, FINANCE TAX, CASH OR BANK DETAILS.
  • ISO 9001:2015 CAN BE OBTAINED FOR SMALL OR BIG BUSINESS FIRMS.

 

 

ISO 9001:2015 can be attained for / IT/Trader/ Manufacturer/ Clinic/ Dentist/ Builder/ School/ Metal Company/ Chemical Supplier/Engg/ Service co etc
 

Benefits of ISO certification :

ISO 9001:2015 helps Organization to produce Desired Outcome/  ISO 9001:2015 Enhance Customer Satisfaction by meeting Customer requirement/ ISO 9001:2015 Help Business, Government & Society/ Develop Customer Satisfaction/ Utilization of the elements of ISO in visiting cards, Letter heads, advertisements, pamphlet/.It provides an edge over the competitor.etc
 

We do :-

Preparation of documents, Assessment, Auditing, Certification, Renewal of ISO certificate

Other ISO Certification like:-

ISO 14001:2015 (Environment Management system) / OHSAS 18001:2007 (Work safety Certification)/ ISO 22000:2005 (Food safety management) /   ISO 13485:2003 (Quality management systems for medical devices)/ ISO 27001:2013(Information security management system)/ GMP (Good Manufacturing Practice) / . etc In Collaboration With Other CBs.

 

To get more details on cost, procedure and time frame you can also call our representative for further discussion.

Please mail us at :- isosystem9001@systemcert.co.in/ isosystem9001@gmail.com

Thanks & Regards,
Robin Mathew
(Co-ordinator )


INTERNATIONAL QUALITY MANAGEMENT SYSTEM

(Authorized ISO Consultant, Mumbai)

 

Robin Mathew- 09967252712 / 09867929079

 

 Unsubscribe me from this list

mercoledì 25 maggio 2016

Invitation letter

Dear Mrs/Mr,

In the attached file you find the requested invitation letter.

If you have any questions, please do not hesitate to contact me.



Best Regards
Vanguard Natural Resources LLC
Irvin Baxter

Invitation letter

Dear Mrs/Mr,

In the attached file you find the requested invitation letter.

If you have any questions, please do not hesitate to contact me.



Best Regards
Ceragon Networks Ltd.
Roxie Dodson

Weekly report

Hi sara938.bellissima,


Please find attached the Weekly report.


King regards,

Kareem Pope
Nektar Therapeutics

Guaranteed Google top-10 with 20-70 DA Links (Case Studies)


"It's best to use Page Authority (PA) and Domain Authority (DA) as comparative metrics when doing research in the search results and determining which sites/pages may have more powerful/important link profiles than others."

Moz.com


Get #1 Spot on Google
With Links from 20-70 Domain Authority Sites



Get contextual links and guest posts from relevant sites with 20-70 DA (domain authority) that will increase
your site's Google rankings
, traffic, sales and income
with 20% Discount


Results That We'll Deliver to You

Top Rankings for Most of Your Promoted Keywords
You will experience significant rankings increase for keywords you promote with our service.
Rankings Increase for Other (Similar) Keywords
Due to synergy effect, you'll experience rankings increase for other keywords, similar to promoted keywords.
Your Organic Traffic Will Increase
Getting your keywords on top positions will bring you traffic from Google and other search engines.
Your Website DA & PA Will Increase
Links from high DA sites will also lift the DA (domain authority) and PA (page authority) of your website.




1. Almost instant jump in organic traffic - Bronze Package for 1.5 months





2. Capturing any highly competitive non-English niche - Silver Package





3. Complete domination of any local niche (even if it is highly competitive niche) - Silver Package





4. Steadily and gradually increase in organic traffic with minimal investments - Custom Package (only $100/month)







Let Us Increase Organic Traffic to Your Site
At The Lowest Prices on Market
That are Available for the Next...




You receive this email since you have subscribed at http://www.entireweb.com/free_submission/

Send your own message to 400,000+ subscribers!

View Web Version | Unsubscribe from this list